HONOLULU – McDonald’s® Restaurants of Hawaii gave away 220,000 cups of coffee during a recent two-week promotional campaign to get customers reacquainted with its McCafe® coffee. During that same period, 14 customers – one each day – were also randomly selected at restaurants across the state to win a year of free daily coffee – 5,110 cups in all. The full-bodied flavor of the Royal Kona Blend brand by Hawaii Coffee Company is only served at McDonald’s locations in Hawaii.
From March 31 through April 13, all McDonald’s customers nationwide were offered a free small cup of McCafe® coffee during breakfast hours, no purchase necessary. In the U.S., more than 22 million cups of coffee were given away. Hawaii residents were also eligible — just by ordering a free small cup of coffee — to win a free year of coffee in the Ultimate Cup contest.